Luxury travel and popular culture have long shared a fascination with one another, but few series have shaped travel trends as powerfully as The White Lotus. Filmed across Four Seasons properties in Hawaii, Sicily, and most recently Thailand, the award-winning HBO show has inspired a wave of “set-jetting”—journeys to destinations made famous on screen. Four Seasons is now leaning into this phenomenon with a new Private Jet Experience, the “World of Wellness” journey, departing in May 2026.
Over the course of 20 days, just 48 guests will travel by private jet through eight destinations: Singapore, Koh Samui, the Maldives, Taormina, Marrakech, Nevis, Mexico City, and Maui. With wellness as its guiding theme, the itinerary blends cultural immersion with restorative practices, offering a way to experience familiar destinations through a new lens.
A Hotel in the Sky
The Four Seasons Private Jet has been redesigned for long-haul comfort, more like a boutique hotel than an aircraft. Its 48 seats are handcrafted in Italian leather, spaced with nearly two metres of room per guest, and complemented by an onboard lounge that acts as a communal living room in the sky. The flight is staffed not just by crew, but by a dedicated journey team including an executive chef, concierge, and even a physician—part of the brand’s promise of seamless travel.
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In practice, it means guests never touch their luggage, meals reflect the flavours of the next destination, and journeys between stops feel less like transit and more like an extension of the experience.
The Wellness Lens
Wellness is the thread that ties this itinerary together, grounding each destination in practices that highlight local traditions. In Koh Samui, where The White Lotus season three was filmed, the programme includes Muay Thai training in a hillside ring overlooking the ocean, snorkelling led by marine biologists, and spa therapies rooted in Thai heritage.
In the Maldives, wellness takes on a celestial quality with a Night Spa ritual under the stars, while Taormina invites guests to explore Mount Etna’s vineyards by bicycle before sunrise yoga in the Belvedere Gardens. Marrakech offers the deep cleansing of a traditional hammam with clay scrubs from the Atlas Mountains, Nevis draws on the island’s natural hot springs, and Mexico City balances a traditional temazcal ceremony with the thrill of sunrise hot-air ballooning. The journey concludes in Maui—the setting of the first White Lotus season—with outrigger canoeing and lomi lomi massage, paying homage to Hawaii’s cultural traditions.
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From Set-Jetting to Slow Wellness
The decision to build an itinerary around The White Lotus is more than a marketing nod to the show’s popularity. It reflects the broader rise of screen-inspired travel and the growing appetite for experiences that combine luxury with meaning. Here, the destinations are cinematic, but the focus is not on re-creating scenes—rather, it’s on exploring the deeper cultural and wellness traditions that those landscapes embody.
The price point—from USD 188,000—ensures exclusivity, but it also speaks to the kind of journey this is: not a holiday, but a fully curated passage through different philosophies of living well, connected by Four Seasons’ ability to remove friction from the travel process.
For travellers, the appeal is as much about narrative as it is about indulgence. Each destination becomes a new chapter, tied together by the through-line of wellness, with guests free to shape their personal arc: spa, adventure, gastronomy, or stillness.
In doing so, Four Seasons reframes set-jetting as more than a visual pilgrimage. It becomes a form of cultural storytelling, where the locations of The White Lotus serve as familiar anchors, but the true journey lies in the practices and traditions that nurture body and spirit along the way.
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