Chiva-Som Health Resort will be taking its world-renowned healing practices from Thailand to the Middle East, with its newest wellness destination in Qatar. Zulal Wellness Resort, slated to open in Spring 2020, will be the world’s first centre for Traditional Arabic Integrative Medicine (TAIM) and the Middle East’s first full-immersion wellness resort.
Msheireb Properties, Qatar’s leading developer, has appointed Chiva-Som to operate and manage Zulal Wellness Resort in Khasooma, a private coastal location to the north of Qatar a one-hour drive from the international hub of Doha. The resort will encompass family wellness offerings alongside Chiva-Som’s more familiar adults-only formula, and draw on Chiva-Som’s many years of expertise catering to an exacting global audience whilst retaining an inextricable connection with the local culture.
“We are delighted to announce the opening of this project, on which we’ve been collaborating with Msheireb Properties,” said Mr Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resort. “This is the first time we have embarked on a management and operating contract since the opening of our resort in Hua Hin in 1995. We are excited and proud to have created something completely new with Zulal Wellness Resort, which is the first in the world to showcase Traditional Arabic Integrative Medicine (TAIM), whilst retaining the Chiva-Som DNA at every touchpoint. The ability to serve families, in particular, offers guests great flexibility, and we hope it will inspire wellness for a new generation.”
Spanning 280,000 square metres, the resort will offer a specially developed menu of Arabic and Mediterranean wellness cuisine, as well as cutting-edge architecture and services inspired by local heritage, will ensure the position of Zulal Wellness Resort as a true showcase of Qatari culture and hospitality, both traditional and modern.
Underpinned by the belief that wellness is for everyone, the estate will feature a Family Wellness Resort with 120 guestrooms and suites which will welcome guests of all ages, promoting family bonding through shared experiences whilst also offering dedicated children’s activities to help young and old guests engage in wellness activities and learn the values of a health-conscious lifestyle. However, those seeking Chiva-Som’s signature adults-only experience won’t be disappointed: the adjacent Wellness Resort with 60 suites and villas will cater for individuals, couples and groups of adult wellness travellers looking for total immersion and world-class programmes and facilities.
Ali Al Kuwari, Acting CEO of Msheireb Properties, said: “We are very excited to collaborate with Chiva-Som to operate Zulal Wellness Resort. Our mission as a national real estate developer is to build communities and developments that enrich and enhance the way people live, work and thrive, while remaining true to our Qatari and Arabic cultural heritage. This partnership with Chiva-Som enables us to provide the best in ancient Arabic medicine, not just Qatar, but in the entire region. Zulal Wellness Resort will no doubt contribute to the growth of wellness tourism in the country.”
Stay tuned for more information on this exciting launch.