Founded in 2000 by Sara Blakely, Spanx specialised in slimming underwear, apparel, sportswear and shapewear for men and women. Their latest venture into swimwear ranges from US$50 to US$178, and uses quick-drying technology and are all UPF 50. Unfortunately, the range doesn’t cater to men yet, but we can see that changing soon.
The non-shaping line includes a selection of tops, bottoms and one-piece swimsuits, including triangle tops and bra-style bikini tops which come with adjustable straps. Designed with the same support of underwear but the functionality of swimwear—both chlorine and salt water resistant—the line offers the ultimate comfort at poolside.
Offering shoppers a mix-and-match on styles and fits, every item is designed to create a flattering silhouette. The line comes in classic black, with a black and white striped swim shirt for extra sun protection.
Another new addition to the Spanx collection is the workout-to-waves sports bra. Perfect for sporty types and adventure lovers, this bra takes you from beach run to surfboard—ideal for those hitting a high-intensity boot camp or sporty retreat. This item is available in black, grey, marbled blue and white.