Rosewood Hotels & Resorts today opened its first Hong Kong property in Tsim Sha Tsui, Kowloon, and 26th hotel around the world. Located on the harbourfront of Victoria Dockside facing Hong Kong Island, the new hotel offers panoramic views across the world-famous skyline.
“The opening of Rosewood Hong Kong marks an important milestone for the future vision of the Rosewood Hotels & Resorts brand, and what better way to launch this innovative advertising campaign than by paying homage to the fascinating city we call home,” says Sonia Cheng, chief executive officer at Rosewood Hotel Group.
“The campaign brings our ‘Sense of Place‘ philosophy to life in a way that references Rosewood’s roots and heritage, while celebrating the value of inimitable shared experiences and the role they play in creating indelible memories, and emotional links to a property and a place. The story of legacy is a tribute to my father, Dr Henry Cheng, and my late grandfather, Dr Cheng Yu-tung, who first envisioned the site that Rosewood Hong Kong is founded on.“
On Salisbury Road, the 65-floor hotel offers guests their choice of 322 guest rooms and 92 different suites (the highest number of any hotel in Hong Kong), eight in-house dining establishments, a exclusive private Manor Club, an outdoor infinity pool overlooking the harbour, and a 24-hour fitness centre with optional personal training sessions. In September this year, the hotel will unveil its signature Asaya wellness brand, which will include spa treatments and unique alternative therapies for guests to explore across two floors.
The hotel bridges the divide between contemporary art and culture, and old-world heritage and tradition, in both its architectural style and brand ethos. “For me, Hong Kong has always represented a place of modernity that is rooted in fascinating traditions,” says Pascal Dangin, CEO and chief creative officer at Studio Dangin. “To celebrate the momentous birth of this iconic, outstanding Hong Kong property, Rosewood and I wanted the campaign to reflect the legacy of this site, the importance of heritage for the Cheng family, and the idea that with tradition comes the key to creating a compelling new narrative for the future; one inspired by generations past, but imbued with modernity, a fresh perspective and a renewed relevance for today.”
Rosewood’s first property in Hong Kong joins the brands other 25 unique properties around the globe. This hotel is part of the brand’s rapid global expansion, with 22 new hotels under development, including four properties in Mainland China over the next five years.
With an air of timeless elegance, the Rosewood Hong Kong looks to offer a new wave of luxury travel experiences. “The audience we are targetting is looking for a different experience,” says Sonia Cheng. “They don’t want the expected anymore. We’re delivering the unexpected.”