Gone are the days when flying meant taking a break from your wellness regimen—from healthy airport lounges to yoga in the air, the aviation world is catching on quickly to the booming market of wellness tourism. Making its inflight offerings more appealing to the growing sector of wellness travellers, Singapore Airlines have partnered with wellness brand COMO Shambhala, the signature wellness brand of the world-renowned COMO Resorts & Hotels, to improve customer experience in the air.
Voted by Skytrax as the World’s Best Airline in 2018, Singapore Airlines is taking further steps to enhance its customers’ wellbeing and experience when they fly with this partnership with COMO Shambhala. Catering to wellness travellers, frequent fliers and novice holiday-goers alike, this new initiative will see COMO Shambhala’s signature wellness cuisine introduced onto the in-flight menu of selected flights later this year—so now travellers can look forward to their in-flight meal instead of planning healthy-hacks instead.
“It’s an exciting moment for the COMO Group, as this collaboration marks the coming together of the world’s most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts” said Mr Olivier Jolivet, CEO of the COMO Group.
The new menu, which will use local, seasonal and sustainably sourced ingredients, will be a nutritionally balanced selection of dishes designed to be both memorable and delicious. COMO Shambhala’s award-winning cuisine will be adapted to the air with Singapore Airlines and included in their ‘Book the Cook’ service, as well as being available across all seat classes.
“SIA is fully committed to the continuous enhancement of our customer experience. We are proud to be announcing this partnership as it reaffirms our dedication to the holistic wellbeing of our customers,” said Singapore Airlines Senior Vice President Customer Experience, Mr Yeoh Phee Teik.
Beyond the introduction of the wellness cuisine menu, COMO Shambhala will continue to work with Singapore Airlines to introduce wellness entertainment and onboard amenities. Wellness travel just got a lot more exciting—and accessible.